Jul
18
And Delta is just the first, and it may not be as bad as it sounds…. An advertising agency says they have cut a deal with five airlines buying space on their consumer printed online boarding-passes. The company will supply the airlines with advertisements, weather updates, coupons, restaurants and event promotions for my tickets destination. With 250 million boarding-passes printed by consumers each year, it could be really opportunity.
This may be one of those rare occasions where, if they really do supply quality info, the clutter of ads may be worth the space they consume. But at some point I’m going to block out all the ad “noise” airlines are pushing at me. From inside the terminal billboards to seat-back tables advertisements.
I understand we will have the ability to opt out of the ads at the time of printing.
